Get paid to create.
Passive earnings when you win

Everything you need to make winning ad creatives in just 15 minutes.

What's in it for you 🀩

The opportunity to join a growing creator community and create winning ads that earns you affiliate commission and extra bonuses on percentage of ad spend.

Tier 1 β€” Ally

Tier 2 β€” Ambassador

Tier 3 β€” Champion

Rate Structure

Pay-per-video

Pay-per-video

Pay-per-video or Monthly Retainer

Paid videos / week

Up to 3

Up to 5

Up to 7

Ad spend %

β€”

3% uncapped with Partnership Ads

5% uncapped with Partnership Ads

Affiliate Commission open for all

Get 20% commission on sales through your affiliate link by signing up.

Required: Organic posts only β€” your account, your content, no ad spend behind it.

Recommended: Use Manychat integration for CTA in post captions

Become an Affiliate

Leveling up as a creator

Everything runs on winners. A winner is one of your creatives crossing $2,500+ in ad spend. Our media buying only scales ads that perform β€” if we're spending behind your video, it's because it's working.

Ally β†’ Ambassador

2 winners

Ambassador β†’ Champion

5 lifetime winners + 3 months at Ambassador

Partnership Ads β€” % of Ad Spend

From Ambassador up, we run winning ads directly from your handle β€” your face, your account, our ad spend, your percentage.

Activates the moment a creative qualifies as a winner β€” and applies retroactive to the first dollar we spent on it. Uncapped, paid for as long as the ad runs. Your best video can pay you for months.

Title

Product Overview

Our customers: Picture someone who's been at a desk for 10+ years. They're stuck in a constant state of forward head posture where they may or may not know about it. They get headaches, stiffness, knots, alongside many other symptoms that never go away.

The Overarching Root Cause (aka Unique Mechanism)

Forward head posture is the underlying root cause. Hours of screens pull your head forward, your neck loses its natural curve, and everything downstream β€” tension, knots, headaches β€” flows from that. Winning ads name that villain, then show the Thera Pillow attacking the root cause instead of the symptoms.

 

Forward Head Posture also springboards into other unique mechanisms β€” additional root causes you'll get to explore as our team trains you.

The Callixe Thera Pillow is a 3-in-1 neck therapy pillow that combines dynamic air traction, therapeutic heat, and vibration massage in one 15 minute at home routine.

The Emotional Driver

Relief, pleasure, pain free, and feeling satisfied is the primary emotion that we are selling to our audience. It needs to be tapped into in almost every single video. Find ways to express this with your creativity.

 

Example: Sighs of relief, slight moaning, a surprised reaction of pleasure,...

What makes Thera Pillow unique:

1. Dynamic Air Traction β€” promotes your neck's natural curve using intermittent air pressure. This makes it safe and easy to use at home. It's also a much stronger stretch than other traction devices.

 

2. Multi-Therapy Sequence β€” The Auto function takes your neck through a science backed sequence that relaxes your muscle guarding first to allow for a deeper traction stretch and realignment in the spine. Makes relief last longer.

 

3. Experts Trusted β€” Recommended by Massage Therapists and Physical Therapists

Title

Swipe file β€” learn from what's already won

These five ads have spent the most and converted the best. Watch each one, read the breakdown, steal the structure β€” never the words.

β–Ά [ Video placeholder β€” embed Winner #1 here ]

Winner #1 β€” [Title / Link]

Why it won: [One line]

β–Ά [ Video placeholder β€” embed Winner #1 here ]

Winner #2 β€” [Title / Link]

Why it won: [One line]

β–Ά [ Video placeholder β€” embed Winner #1 here ]

Winner #3 β€” [Title / Link]

Why it won: [One line]

β–Ά [ Video placeholder β€” embed Winner #1 here ]

Winner #4 β€” [Title / Link]

Why it won: [One line]

β–Ά [ Video placeholder β€” embed Winner #1 here ]

Winner #5 β€” [Title / Link]

Why it won: [One line]

Two that flopped β€” so you know where the line is:

Flop #1 β€” [Title / Link]

Why it died: [One line]

β–Ά [ Video placeholder β€” embed Flop #1 here ]

Flop #2 β€” [Title / Link]

Why it died: [One line]

β–Ά [ Video placeholder β€” embed Flop #2 here ]

The pattern: winners open on the problem or a belief they can challenge β€” never the product. They explain what's actually happening in the viewer's neck in plain words. The product doesn't show up until the viewer already wants a solution.

Read this before you film anything

The No List

These aren't suggestions. Videos that break these rules can't run, won't be paid until re-shot, and put the brand at legal risk. This applies at every tier, in paid videos and your organic affiliate posts.

  • βœ•

    Never say the Thera Pillow "cures," "heals," "fixes," or "treats" any medical condition. Say it relieves tension, helps you relax, decompresses, feels amazing.

  • βœ•

    Never make up results. No invented timelines or fake transformations β€” your real experience only.

  • βœ•

    Never show it used on kids, while driving, or while sleeping through the night.

  • βœ•

    Never trash competitors by name.

Not sure if a line crosses these? Ask in Discord before you film. Two minutes of asking beats a re-shoot.

Aspect ratio

9:16 vertical. 4K if your phone allows.

Lighting

Natural daylight or facing a window.

Safe zone

Faces, product, and text in the center of frame β€” top and bottom get covered by platform UI.

Your first video

No assigned briefs. You pick your angle, you write it in your own words.

1Pick an angle from the menu

Angle

The idea

Failed Alternatives

"I tried chin tucks, stretches, two chiropractors..." β€” walk through what didn't work and why

Root Cause Education

Explain what's actually happening in their neck β€” the collapsed curve, step by step

Hidden Cause

"Your headaches aren't stress. It's your neck."

Timeline Damage

"This is what happens to your neck after 15 years at a desk"

Desk Worker POV

A day in the life β€” the 3pm tension, the wince, the relief ritual

Cost Comparison

"How much would you pay to never need a chiropractor again?"

One rule: never the same angle twice in a row. Rotate. It keeps your content fresh and our ad account healthy.

2Write it on the 5-beat structure

1Hook β€” Challenge a belief or name a hidden cause. First 2 seconds decide everything.

2Problem β€” What's actually happening in their neck, in plain words. Make them diagnose themselves.

3Solution β€” What needs to happen (decompress, restore the curve) β€” before the product appears.

4Product β€” Introduce the Thera Pillow casually. Show it working. Three steps: heat loosens, vibration calms, traction restores.

5Close β€” Risk reversal + exactly what to do. "90 days to try it. Link below."

Write it how you talk. If it sounds like you're reading our script, it comes back.

3Film, submit, get paid

Submit

Upload here: [link / Discord channel]. You'll get a confirmation.

48-hour review

Approved β†’ payment queued. One revision β†’ specific notes, one round. Rejected β†’ No List violation or unusable (rare if you followed this page).

Paid Friday

Approved videos are paid every Friday. One batch. Never late.

callixe

Pain Free Comfort

Questions? Everything goes through Discord. Welcome to CALLIXE.